SummaryThe US Head of Brand Communications will lead the newly formed Brand Communications team for CHANEL US. They will act as a strategic thought-leader and business partner to CHANEL’s three divisions and Corporate functions, crafting and executing strategic communication initiatives to enhance brand visibility, reputation, and engagement within the luxury sector.
Responsibilities- Develop and execute innovative PR strategies to amplify brand image and fortify Chanel’s positioning within the luxury market.
- Drive innovation and creativity on media plans that optimize paid, earned, and owned methods.
- Lead the vision of CHANEL’s celebrity and influencer strategy to increase image awareness and equity.
- Responsible for the localization and governance of the global strategy to address regional nuances and business needs.
- Develop and implement comprehensive brand communication strategies.
- Lead the planning and execution of integrated marketing campaigns, product launches, and brand events.
- Manage relationships with media partners, influencers, and brand ambassadors.
- Support CHANEL’s legacy of cultural engagement and oversee the local translation and execution of the Arts & Culture strategy within the US region.
Requirements- Bachelor's degree in Business, Digital Marketing, or related field required; MBA preferred.
- Minimum 20+ years of experience in media management, public relations, consulting, finance and/or digital analytics, ideally within luxury and/or best in class brands.
- Excellent verbal and written communication skills, with a keen eye for detail and storytelling.
- Deep understanding of digital marketing, social media platforms, and emerging trends in consumer behavior.
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