SummaryAs the Head of E-Business and Digital Communications for Fragrance and Beauty at Chanel, you will oversee and manage all aspects of online business activities and digital communications. You will lead the E-Commerce and Digital activations for E-Retail, working collaboratively with various departments to execute digital strategies and manage the E-business team.
Responsibilities- Develop growth strategies and support the team to manage daily operations that drive online sales.
- Track sales performance and key metrics to improve performance and enhance customer experience.
- Evaluate promotional campaigns and make changes to maximize effectiveness.
- Work closely with marketing, CRM, supply chain, and customer support for seamless integration.
- Develop strategies for customer acquisition and retention through Digital Marketing channels.
- Lead Paid Search strategy and oversee Organic search channel focusing on SEO projects.
- Produce key presentations for Stakeholder meetings, sharing insights and strategy for performance.
- Stay current with industry trends, technologies, and best practices in eCommerce.
- Lead digital strategy and implementation for e-retail digital projects in Canada.
- Manage conversations with senior external stakeholders at retail partner level.
- Contribute to the management of CHANEL e-boutique across all retailer sites.
- Assist the team in planning and development of digital assets for retailer websites.
- Develop and lead Client Care vision to deliver luxury client experience.
- Oversee service delivery of the Client Care team and assess systems functionality.
- Create and maintain training programmes for the Client Care team.
Requirements- 8+ years’ experience leading E-Commerce teams in business roles.
- Strong knowledge of eCommerce platforms, technologies, and industry best practices.
- Experience working with Business and IT Stakeholders.
- Ability to work collaboratively with cross-functional teams.
- Established people management skills and experience in developing teams.
- Pro-active mindset with the ability to influence.
- Proficiency in customer data analysis and business intelligence tools.
- Strategic thinking with a strong understanding of day-to-day operations.
- Deep understanding of Digital and Luxury online environment.
- Exceptional organizational skills and ability to meet deadlines.
- Bilingualism in French and English required.
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