SummaryThe Loyalty Marketing Events & Experiences Associate Manager at Nordstrom is responsible for leading the planning and implementation of targeted loyalty experiences aimed at engaging Nordy Club Members and Cardmembers across both Nordstrom and Nordstrom Rack brands. This role requires collaboration with cross-functional teams to ensure alignment with the overall loyalty strategy and continuous optimization.
Responsibilities- Engage in innovative thinking to create new experiences and optimize existing ones to support the overall strategy.
- Compile insights from past performance and customer feedback to understand customer needs and preferences.
- Define the loyalty experience strategy for Nordstrom and Rack, including exclusive events and high-touch benefit experiences.
- Plan, design, and oversee the delivery of loyalty experiences.
- Collaborate with the Loyalty team to align on final plans and deliver effective marketing strategies.
- Analyze experience performance data to identify trends and areas for improvement.
- Serve as the primary point of contact for sharing experience information and managing processes across teams.
Requirements- Experience in event planning and execution within loyalty marketing or program management.
- Exceptional communication and presentation skills.
- Ability to work cross-functionally and build strong relationships with various teams.
- Advanced analytical skills with a focus on metrics and KPIs.
- Proficiency with modern event management technologies and platforms.
- Strong project management skills and ability to manage multiple events simultaneously.
- Creative thinking and problem-solving skills.
- Bachelor's degree in marketing, Business, or a related field; advanced degree preferred.
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