Summary
The Loyalty & Promotions Lead owns execution of loyalty programming and promotional campaigns to drive customer retention and engagement. This role is the primary business owner for Talon.One and CommerceTools, working cross-functionally to design, QA and deploy personalized loyalty and promotional experiences. The position supports budget tracking, performance reporting, and platform enablement in a fast-paced retail environment.
Responsibilities
- Execute loyalty program initiatives and promotional campaigns to support retention, tier engagement, and lifecycle objectives.
- Serve as primary business owner for Talon.One and CommerceTools, managing configuration, integrations, and operational issues.
- Oversee campaign setup, QA, troubleshooting, deployment timelines, and advisor-facing CRM assets.
- Partner with retail, marketing, analytics, and platform vendors to enable cross-channel loyalty activations and new capabilities.
- Support planning, tracking, and forecasting of loyalty and promotions budgets; monitor in-season spend and ROI.
- Drive personalization, experimentation, and segmentation strategies to optimize campaign performance.
Requirements
- 3–5 years' experience in loyalty, CRM, or promotions marketing, ideally within retail or customer-focused industries.
- Experience managing marketing technology platforms and vendor relationships (e.g., Talon.One, CommerceTools, Braze, or similar).
- Strong project management, stakeholder communication, and cross-functional collaboration skills.
- Experience with budget tracking, workback schedules, and campaign performance reporting.
- Proficiency with Microsoft Office and project management tools (e.g., Asana).
- Willingness to work occasional evenings and weekends during peak campaign periods.
