Summary
The CRM and Client Development Manager will localize and implement Diesel's global CRM strategy across North America. This role elevates in-store and omnichannel client experiences to strengthen engagement, acquisition, retention, and customer lifetime value. The position works closely with global and regional teams and spends significant time supporting retail stores.
Responsibilities
- Implement CRM and client development strategies across North America while adapting global priorities to regional needs.
- Coach and support store leaders and client advisors in clienteling, outreach, appointment selling, and relationship management.
- Develop and execute regional CRM campaigns, client engagement initiatives, loyalty communications, and client events.
- Analyze CRM, clienteling, loyalty, and retail KPIs, translating insights into strategies and measurable business outcomes.
- Coordinate with Retail, Marketing, E-commerce, Events, Merchandising, and Global teams to improve client experiences and campaign performance.
- Oversee clienteling tools, client activations, and follow-up strategies that support acquisition, retention, and sales.
Requirements
- 5+ years of experience in CRM, client development, clienteling, or retail leadership in premium or luxury retail.
- Demonstrated success implementing clienteling strategies across multiple retail locations and improving business performance.
- Strong coaching, leadership, analytical, commercial, communication, and stakeholder management skills.
- Knowledge of client behavior, lifecycle marketing, omnichannel CRM, and luxury retail operations.
- Experience with client events, loyalty initiatives, CRM platforms, clienteling tools, and Microsoft Office.
- Willingness to travel throughout North America, spend approximately 80% of time in stores, and work evenings and weekends as needed.
