SummaryThe Manager, Digital Marketing will lead and support full funnel paid media tactics to support various business objectives. This role involves analyzing, managing, and optimizing Guerlain’s media strategy in the US to support brand equity objectives along with performance media goals. The position requires close collaboration with agency partners and the Digital & Communication teams to develop and launch digital media initiatives.
Responsibilities- Lead media campaign strategies and execution with media agencies.
- Oversee asset selection and adaptation per ad formats.
- Optimize plans and build comprehensive performance analyses.
- Lead and execute Search efforts in collaboration with the E-Commerce team.
- Establish performance marketing best practices and build ROI reports.
- Maintain audience groups’ relevancy and refine segmentation.
- Provide landscape study on competitors' strategy and build recommendations.
- Track key metrics to benchmark social/paid digital marketing efforts.
- Establish relationships with Digital key players and Media partners.
- Partner with internal teams to amplify digital communication plans.
- Act as a social/digital expert to educate internal teams.
- Ensure brand tone of voice aligns across social channels.
Requirements- Minimum 5 years of professional experience, with 3 in media-related projects.
- Advanced experience in building, executing, and measuring successful digital strategies.
- Knowledge of social media platforms and business solutions.
- Ability to function in an entrepreneurial environment and lean team.
- Strong project management skills with the ability to build collaborative relationships.
- Fluent in English.
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