SummaryAs a Manager of Events and PR, you will play a crucial role in enhancing brand visibility through impactful events and public relations initiatives. This position offers a unique opportunity to work in a dynamic marketing department, contributing to the success of a leading luxury menswear retailer in Canada.
Responsibilities- Lead the planning and execution of events across the country, including store openings, trunk shows, brand activations, and client appreciation experiences.
- Collaborate with internal teams to ensure events align with key campaigns and reflect the brand's commitment to exceptional service and quality.
- Develop event playbooks and toolkits to empower store teams and regional managers to deliver on-brand experiences locally.
- Oversee vendor management, production logistics, and timelines to ensure flawless execution.
- Establish guidelines for event-related content capture to increase visibility across brand and social channels.
- Manage PR and event budgets, track performance metrics, and report on ROI to drive continuous improvement.
- Drive the execution of a national PR strategy in partnership with our agency to amplify brand visibility, seasonal campaigns, and leadership presence.
- Cultivate strong relationships with key media nationally.
- Ensure consistency across all external communications and media-facing materials in support of brand positioning.
- Stay ahead of emerging PR and event trends and bring forward innovative ideas to elevate brand presence.
Requirements- 3–8 years of experience in PR, events, or brand marketing, ideally within the retail or fashion industry.
- Bachelor’s degree in Public Relations, Marketing, Communications, or a related field.
- Understanding of the Canadian media landscape and PR best practices.
- Excellent project management skills, with a sharp eye for detail and a commitment to quality execution.
- Strong communication skills—written, verbal, and interpersonal.
- Passion for brand storytelling and delivering elevated customer experiences.
- A collaborative team player with a proactive, solution-oriented mindset.
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