Manager, Field Marketing - Nor Cal

Summary

The Manager, Field Marketing - Nor Cal localizes national Hennessy brand programs for Northern California and acts as the area expert and liaison between Brand and Commercial teams. The role develops local partnerships, plans and executes activations, manages A&P budgets, and measures ROI to drive brand equity and commercial results. This is an in-market, hybrid role requiring residence within the San Francisco–Oakland–East Bay market.

Responsibilities

• Adapt national brand strategies into locally relevant programs and activations across Northern California.
• Develop strategic partnerships with key accounts, cultural organizations, influencers, and trade advocates.
• Plan, execute, and analyze activations, measuring ROI and translating learnings into future programming.
• Manage A&P budget planning, spend tracking, invoice reconciliation, accruals, and investment optimization.
• Build and maintain relationships with customers, distributors, and trade partners to uncover business opportunities.
• Lead local market planning, distributor engagement, Maison visit coordination, and POSM execution to ensure luxury standards.

Requirements

• Bachelor’s degree or relevant industry experience.
• 5+ years of experience in wines & spirits, consumer packaged goods, or retail with field marketing or commercial execution experience.
• Strong cultural fluency, partnership-building, organizational, and communication skills.
• Ability to frequently drive for account visits and transport POSM; valid driver’s license and acceptable driving record required.
• Ability to lift up to 20 lbs and manage multiple projects and stakeholders.