Summary
Experienced PR Manager to lead merchandising category support across fashion and beauty, develop organic influencer strategies, partner on brand events, and collaborate cross-functionally to drive awareness and engagement. Role includes managing two direct reports, overseeing budgets, and serving as a media and influencer liaison to secure coverage and amplify brand launches. Position is hybrid based in Seattle and requires strong PR, communication, and strategic skills within fashion and retail contexts.
Responsibilities
- Develop and implement integrated PR strategies for key merchandise categories.
- Cultivate relationships with media influencers and industry stakeholders.
- Serve as liaison with external brand partners to align messaging and media opportunities.
- Collaborate with marketing and merchandising teams to ensure consistent strategic priorities.
- Write press releases pitches and communication strategies for internal and external audiences.
- Respond to media inquiries exercising independent decision making and judgment.
- Pitch and secure press coverage across print digital and broadcast media.
- Ideate and execute creative event concepts to amplify press opportunities.
- Develop and drive an organic influencer strategy in partnership with social media teams.
Requirements
- 8 years of PR public relations or related experience minimum.
- Proven track record securing high-impact media coverage and executing integrated PR strategies.
- Strong media relations experience with established contacts in fashion retail and consumer media.
- Deep understanding of social media and influencer landscape and organic strategy development.
- Experience ideating and executing campaigns and events that drive brand awareness.
- Excellent written and verbal communication and storytelling skills.
- Strategic thinker with ability to perform under pressure and exercise sound judgment.
- Strong cross-functional collaboration experience with marketing merchandising and external partners.
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