Marketing And PR Manager

Summary

Responsible for maintaining and promoting the brand image in the Japanese market by developing and executing 360 marketing and public relations strategies. Works closely with HQ and local partners to localize global plans, manage budgets, oversee digital marketing and CRM, and coordinate events and media activities. Builds and leverages a strong network of media, influencers, agencies, and retail partners to increase brand awareness and commercial performance.

Responsibilities

• Develop and localize 360 Marketing and PR plans aligned with HQ strategy.
• Plan and manage Marketing PR Retail event and CRM budgets and present plans to HQ.
• Manage relationships with PR agencies vendors media and influencers including press sample lending.
• Execute digital marketing and social media activities including LINE official account and email newsletters.
• Plan advertising campaigns online and offline and coordinate media buying.
• Organize press open houses seasonal shows and store events and produce post event reports.
• Collaborate with retail and wholesale teams on in store promotions and DPT content.
• Maintain event supplier database and manage event agencies for execution.
• Prepare reports coverage and communications for HQ and local teams.

Requirements

• University degree.
• Minimum 5 years PR or advertising management experience in fashion.
• Strong influential negotiation and presentation skills.
• Business level English and Japanese spoken and written.
• Experience with CRM digital tools Microsoft Office and data analysis.
• Ability to adapt be proactive and work across organizational levels.
• Ability to travel extensively and manage external vendors.
• Proven interpersonal skills and ability to remain calm under pressure.