Overview
We are a premium apparel and lifestyle brand with retail operations in Provincetown, Massachusetts and an upcoming direct-to-consumer ecommerce launch. The brand is known for elevated essentials — t-shirts, polos, shorts, athletic wear, accessories and curated antiques — grounded in quality, confidence, and a knowing sense of humor. We draw energy from pop culture, nightlife, and a distinctly British sense of style and iconography, with a polished, intentional point of view.
Inspired by classic icons of confidence, allure, and magnetism — Princess Diana, Elizabeth Taylor, and Cary Grant — we blend glamour, wit, and attitude through an inclusive lens. The clothes are designed to help people express the most confident, self-aware versions of themselves whether that’s at work, on the street, at the gym, or out at night.
We are seeking an operations manager to oversee retail, e-commerce, production, and business infrastructure. This role is designed to function as a strategic counterweight to the founder — someone who can own execution, absorb operational pressure, and represent the brand decisively with external partners, while protecting the founder’s focus on vision, product, and creative direction.
This role requires judgment, independence, emotional steadiness, and authority.
The position is primarily remote and New York City based with seasonal residence in Provincetown during the summer retail period. Housing stipend provided.
Key Responsibilities
Operational Leadership
- Act as the primary operational lead and trusted proxy for the founder.
- Serve as a gatekeeper, managing vendor pressure, operational friction, and competing demands.
- Make informed, confident decisions on the founder’s behalf within defined parameters.
- Maintain momentum during high-intensity periods with calm authority and discretion.
Production & Supply Chain
- Oversee sampling, tech pack coordination, costing, and production timelines.
- Liaise directly with overseas factories (primarily China) to ensure quality, accuracy, and on-time delivery.
- Manage quality control and resolve production issues proactively.
Ecommerce & Fulfillment
- Own day-to-day operation of the Shopify e-commerce platform.
- Lead site setup, launch, and ongoing management.
- Implement and manage third-party logistics (3PL) relationships.
- Oversee inventory accuracy, order workflows, and customer service systems.
Retail Operations
- Oversee all aspects of retail operations, including seasonal store execution.
- Hire, train, and manage seasonal staff.
- Work in close partnership with the founder on in-store execution and customer experience.
- Monitor store performance and operational efficiency.
Business Infrastructure
- Establish and manage QuickBooks, payroll, and vendor payment systems.
- Coordinate with accountants, legal counsel, and IP specialists.
- Maintain contracts, compliance, and operational documentation.
Marketing & Partnerships
- Oversee execution of social media content strategies for Instagram and TikTok, either directly or via freelancers.
- Identify and cultivate strategic partnerships aligned with the brand’s positioning and community.
Requirements
- 5+ years of operations experience, ideally within apparel, retail, high-end hospitality or premium consumer brands.
- Direct, hands-on experience operating Shopify.
- Demonstrated ability to operate autonomously with strong judgment and discretion.
- Calm, emotionally intelligent presence; able to handle conflict and pressure without reactivity.
- Confident negotiator with experience representing leadership externally.
- Experience working with international factories; Mandarin a plus.
- Strong organizational rigor and attention to detail.
- Cultural fluency and pop-culture awareness aligned with fashion, nightlife, and creative communities.
- Familiarity with Provincetown, Fire Island, Palm Springs, or similar environments a plus.
- Established network within creative, media, or influencer communities.
- LA market experience a bonus.
- Ability to reside in Provincetown during the summer season.
