Summary
Lead paid media and performance marketing to drive scalable ecommerce revenue and customer acquisition across digital channels. The role plans, executes, optimizes and analyzes paid media tactics and budgets while balancing analytical rigor with creative brand storytelling. Based in the New York headquarters and integral to building the performance marketing function and driving growth.
Responsibilities
- Manage all aspects of paid media including paid search, paid social, display and video to meet ecommerce targets.
- Plan and allocate monthly, weekly and daily media budgets and tactics.
- Execute campaign setup, optimization and analysis across platforms like Meta, Google and TikTok.
- Develop measurement approaches and report on performance to inform strategy.
- Create dashboards and concise reports highlighting insights and trends.
- Collaborate cross functionally to align marketing with brand and business priorities.
- Balance creative messaging with data driven optimization for direct response.
- Manage relationships with agency partners or external vendors as needed.
Requirements
- 4 years of D2C digital marketing experience managing paid media and a P&L.
- Direct experience with paid search, paid social, display and video for ecommerce or DTC brands.
- Proficiency in Meta Business Suite, Google Ads, Microsoft Ads, GTM and Google Analytics.
- Experience with TikTok, Pinterest or Snapchat advertising platforms.
- Strong data analytics skills and experience building dashboards and reports.
- Ability to balance creative and analytical thinking and communicate across functions.
- Entrepreneurial mindset with ability to work independently and manage multiple projects.
- Experience managing multi-million dollar media budgets is preferred.
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