SummaryAs a Public Relations and Brand Events Manager at Bulgari, you will be responsible for developing and executing strategic communication plans to enhance the brand image, increase visibility, and drive engagement. This role requires exceptional communication, organizational, and relationship-building skills to establish strong connections with media, influencers, and key stakeholders in the luxury market.
Responsibilities- Develop and implement comprehensive PR strategies to promote Bulgari's brand, products, and events.
- Align PR activities with Bulgari's overall marketing and business objectives.
- Build and maintain strong relationships with journalists, editors, and influencers in the luxury, fashion, and lifestyle sectors.
- Plan and execute high-profile branding events, including store openings and product launches.
- Develop compelling press releases and other communication materials to promote Bulgari’s initiatives.
- Identify and manage partnerships with influencers and celebrities to enhance brand awareness.
- Support during crisis situations with clear and consistent communications.
- Monitor PR & Branding activities and prepare detailed reports on campaign effectiveness.
- Manage PR set inventory and optimize budget for PR set purchases.
Requirements- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 10 years of experience in public relations, preferably within the luxury goods or fashion industry.
- Proven track record of successful media relations and securing high-profile coverage.
- Strong network of media contacts in the fashion, lifestyle, and luxury sectors.
- Exceptional writing and communication skills.
- Experience planning and managing luxury events.
- Familiarity with digital media and influencer marketing trends.
- Fluent in Spanish; Portuguese and Italian are a plus.
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