Summary
The Public Relations Manager will support the New York PR team in daily operations and oversee Women’s and Men’s editorial initiatives to strengthen brand visibility in North America. This role manages editorial activities, develops and executes regional editorial strategy with Senior PR and Paris HQ, and spans product categories including Ready-to-Wear, Leather Goods, and Beauty.
Responsibilities
- Manage daily communication with editors, stylists, and Paris HQ for editorial sample requests
- Utilize Launchmetrics to manage and track editorial requests with the PR Assistant
- Partner with VP and Senior Manager to develop and execute press strategies and partnerships
- Maintain relationships with Women’s and Men’s editors and stylists across North America
- Monitor emerging media and identify editorial opportunities
- Lead competitive analysis of top luxury brands and identify successful press strategies
- Drive digital strategy and pitching for seasonal product launches across categories
- Oversee data analysis, reporting, and insights for US senior management and Paris HQ
- Support planning and execution of shows, local PR events, activations, and VIP dressing initiatives
Requirements
- Bachelor’s degree in public relations or communication
- Minimum of 5 years progressive public relations experience
- Management or supervisor experience required
- Strong and established press contacts
- Proficiency in Microsoft Office Suite, Launchmetrics, Lefty, DMR, Fashion Monitor
- Superior organizational, communication and interpersonal skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Ability to travel and work select evenings, weekends and holidays
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