Sales Representative

As a Sales Representative, you will be responsible for achieving sales objectives and growing sales volume for Classic Optical in assigned accounts within a designated geographic territory. You will foster relationships with independent eye care professionals, pursue contract opportunities, and coordinate with lab associates to support Classic Optical's customer base.

• Identify and pursue new sales opportunities within the assigned territory to meet or exceed sales targets.
• Build and maintain strong, long-lasting relationships with new and existing customers, offering exceptional customer service and solutions to their individual practice needs.
• Stay current on product offerings, industry trends, and plan benefits to effectively communicate value propositions and demonstrate product benefits to customers.
• Develop and execute a territory plan to drive sales, including setting priorities and managing your schedule for maximum efficiency.
• Conduct regular market research to identify new business opportunities and competitive advantages in the region.
• Use cold calling, networking, and other strategies to generate qualified leads and schedule meetings with potential clients.
• Conduct product demonstrations, presentations, and negotiations to close sales.
• Maintain accurate records of sales activities, customer interactions, and pipeline status using technology.
• Work closely with contracting, customer service, and other internal teams to ensure customer satisfaction and effective execution of sales strategies.
• Provide valuable feedback from customers to help improve product offerings, pricing, and customer service practices.

• Bachelor’s degree in Business Administration or related field, or equivalent sales experience.
• Demonstrated sales results with at least 2 years of consultative sales experience.
• Strong presentation and negotiation skillset.
• Strong business and financial acumen.
• Excellent communication and interpersonal skills.
• Ability to build rapport with customers and understand their needs.
• Proficiency in using CRM software and Microsoft Office Suite (Excel, PowerPoint, Word).
• Self-motivated, goal-oriented, and able to work independently with minimal supervision.
• Strong time management and organizational skills.
• Optical or retail experience strongly preferred.