Summary
The Senior Project Manager, Global Brand Marketing leads planning and execution of high-profile global marketing initiatives, translating brand strategy into multi-year roadmaps and ensuring alignment across creative, merchandising, media, PR, and regional teams. This role combines strategic foresight with detail-oriented project management to drive seasonal activations, launches, and brand milestones to completion.
Responsibilities
- Develop long-range marketing roadmaps and activation calendars that align with global brand priorities.
- Drive multi-year anticipation and planning for seasonal campaigns and brand moments.
- Facilitate cross-functional alignment among Global Brand Marketing, Creative, Merchandising, Media, PR, and Regions.
- Create tools, frameworks, and processes to improve visibility and planning efficiency.
- Anticipate bottlenecks and resource needs and provide solutions to safeguard priorities.
- Oversee milestone tracking and ensure deliverables align with future goals.
- Contribute to post-initiative evaluations and apply learnings to future planning.
- Serve as a thought partner to evolve best practices for brand planning and project management.
- Develop communications, decks, and presentations to support leadership and cross-functional alignment.
Requirements
- Project management experience within global marketing, brand, or creative agency environments.
- Proven success managing complex, multi-year brand or campaign planning initiatives.
- Strong organizational, facilitation, and communication skills with experience managing senior stakeholders.
- Experience working in fast-paced environments with multiple priorities across regions and channels.
- Proficiency in Microsoft Office and experience with project management tools such as Asana, Workfront, or Smartsheet.
- Strategic planning and foresight to anticipate long-term needs.
- Collaboration and influence skills to align diverse stakeholders.
- Problem-solving agility and ability to adapt plans as needed.
- Genuine passion and understanding of the brand.
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