Senior Copy Manager

Summary

The Senior Copy Manager leads the editorial voice and creative expression across multiple Ralph Lauren brands, shaping narrative direction and ensuring a refined, consistent voice across campaigns, editorials, and product storytelling. This role manages and mentors a team of writers while collaborating with Creative, Design, Merchandising, Marketing, DEI, and Corporate Communications to translate creative vision into compelling copy across digital, social, retail, and wholesale channels.

Responsibilities

• Lead copy concepting and shape seasonal narratives and campaign platforms for women’s categories.
• Translate creative vision into clear, compelling language for campaigns, editorials, and product stories.
• Partner with Art Directors and Designers to ensure copy and visuals work seamlessly together.
• Own and refine brand voice across Collection, Women’s Polo, Lauren, Home, Fragrance, and Accessories.
• Edit and elevate work from manager-level copywriters, providing actionable feedback.
• Manage and mentor a team of copywriters to foster craft and editorial excellence.
• Collaborate cross-functionally to align storytelling with business priorities and ensure consistency across channels.

Requirements

• Proven experience in fashion copywriting, editorial, or advertising with a portfolio demonstrating concepting and storytelling excellence.
• Experience managing and mentoring writers in a creative environment.
• Deep knowledge of women’s fashion, styling, and cultural trends.
• Exceptional writing and editing skills with a refined sense of tone and voice.
• Ability to lead creative conversations and influence cross-functional partners.
• Highly organized with the ability to manage multiple categories, timelines, and deliverables.
• Willingness to work flexible hours and travel as needed.