Senior Director, Brand Marketing Strategy

Summary

The Senior Director, Brand Marketing Strategy leads go-to-market planning and campaign development across paid, owned and earned channels. Based in TriBeCa, New York with a hybrid working mode, this role translates brand strategy into cohesive campaign visions, steers cross-functional partners to execute launches, and optimizes audience reach and revenue performance. The role also briefs and oversees content tied to calendar moments and delivers real-time performance insights to enable in-flight optimizations.

Responsibilities

• Develop comprehensive go-to-market strategies for product campaigns, aligning messaging, goals, and channel plans.
• Create channel-specific marketing strategies for paid, social, site, CRM, retail, loyalty, and other customer-facing channels.
• Lead campaign launches from inception to market entry, coordinating timelines and cross-functional teams to drive execution.
• Define product positioning and messaging in collaboration with Brand Strategy, Insights, and Creative teams.
• Serve as brand guardian to ensure creative and content deliver strategic messaging and cohesive look and feel.
• Partner with Strategic Analytics and agencies to build test/learn plans, extract insights, and optimize campaigns mid-flight.
• Implement metrics and KPIs to measure campaign performance and recommend iterative improvements.

Requirements

• Bachelor's degree in Business, Marketing, or related field; MBA preferred.
• Proven track record managing product launches and leading cross-functional teams.
• Strong analytical, strategic, and problem-solving skills with deep understanding of customer behavior and market dynamics.
• Excellent interpersonal and communication skills and ability to work in a fast-paced environment.
• Proficiency in project management, budget control, and familiarity with tools for go-to-market execution.