Senior Director, Marketing Analytics

Summary

The Senior Director, Marketing Analytics will establish and lead a new global marketing analytics function, connecting consumer, sales, and financial insights to inform brand and market strategies. This role drives reporting, data visualization, and strategic analyses to support long-term planning, product ambitions, pricing, and performance marketing across regions. The position is highly cross-functional and includes mentoring direct reports and training teams on reporting tools.

Responsibilities

• Build and lead a global marketing analytics function that informs strategy and KPIs.
• Develop and maintain reporting for retail sales, market share, new product performance, and category mix.
• Design data visualizations and storytelling for executive-level presentations.
• Partner with marketing strategy, marcoms, finance, and regional teams to support planning and performance.
• Monitor sell-in/sell-through and SKU productivity to inform assortment and portfolio decisions.
• Drive bi-annual competitive pricing analysis and processes for product pricing changes.
• Oversee market research and translate business needs into data requirements for IT systems.
• Train global and regional teams on reporting tools (Power BI) and roll out accessible reporting solutions.

Requirements

• 12+ years of experience in analytics with multidimensional data sets and strategic analysis.
• Expertise in data visualization and analytics tools (Power BI, Tableau, SQL, Excel).
• Proven experience translating retail sales trends into actionable insights.
• Experience with performance marketing, ROI analysis, and long-term strategy building; management consulting or banking background preferred.
• Proven ability to lead teams, mentor direct reports, and collaborate cross-functionally across markets.