SummaryAs the Senior Director of Public Relations and Corporate Communications at Nordstrom, you will lead the Brand PR and Corporate Communications efforts, reporting directly to the EVP, Chief Marketing Officer. Your role will be pivotal in shaping and executing communication strategies to protect and enhance Nordstrom's reputation while driving engagement with key stakeholders.
Responsibilities- Develop and implement comprehensive Brand PR strategies aligned with Nordstrom's business objectives and brand vision.
- Oversee the creation and dissemination of compelling brand stories across various platforms.
- Lead media relations efforts, manage media inquiries, and cultivate relationships with key journalists.
- Coordinate and execute high-impact PR campaigns and events.
- Support and develop a high-performing team of communicators and content creators.
- Develop and execute executive positioning strategies for Nordstrom's leadership.
- Lead crisis and reputation communications, including crisis communication plans and real-time response strategies.
- Oversee internal communications to ensure alignment with the company's vision and values.
- Partner with cross-functional teams to align PR and communications efforts with business strategies.
- Coordinate with external agencies to amplify Nordstrom's PR initiatives.
- Lead and mentor a high-performing team of PR and communications professionals.
Requirements- Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
- Minimum 10-15 years of experience in PR and corporate communications, with a focus on brand storytelling and crisis management.
- Proven track record of managing high-stakes communication scenarios and delivering impactful PR campaigns.
- Exceptional writing, editing, and verbal communication skills.
- Ability to prioritize and manage multiple projects under pressure.
- In-depth understanding of social media dynamics and current media landscape.
- Strong analytical and problem-solving capabilities.
- Excellent interpersonal skills and ability to collaborate with diverse stakeholders.
- Experience in developing comprehensive communication strategies for various issues and crises.
- Strong leadership skills to inspire and motivate a team.
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