Summary
Senior Manager of Brand Marketing responsible for defining how the brand shows up in the world and driving integrated strategies that generate awareness, demand, and long-term brand equity. This role partners with Creative, PR, Retail, Digital, and Product teams to develop and execute omnichannel campaigns and reports to the VP of Brand Marketing at the NYC headquarters.
Responsibilities
- Define and evolve brand and marketing strategy in partnership with senior leadership.
- Develop integrated omnichannel marketing plans that drive awareness, acquisition, and revenue.
- Own campaign and product launch strategy and ensure alignment across Retail, eCommerce, PR, Social, CRM, and Wholesale.
- Build and maintain the marketing calendar, scalable workflows, and operating rhythms to enable cross-functional execution.
- Manage, mentor, and develop members of the Brand Marketing team to elevate strategic and creative output.
Requirements
- 7+ years of brand marketing experience, preferably within fashion, lifestyle, luxury, or consumer brands.
- Proven track record developing integrated campaigns that drive brand awareness, consumer demand, and business growth.
- Strong understanding of building cultural relevance through storytelling, partnerships, events, and activations.
- Experience translating business objectives into omnichannel plans across Retail, eCommerce, CRM, Social, PR, and Wholesale.
- Demonstrated ability to operate at both strategic and executional levels and to build scalable processes and systems.
- Exceptional communication, organizational, and stakeholder management skills with a collaborative leadership style.
