SummaryAs a Senior Manager of Digital Site Merchandising and Production at Louis Vuitton, you will enhance the online presence and amplify e-commerce growth. You will craft captivating digital narratives and optimize product offerings to elevate the Louis Vuitton experience online, driving sales across diverse categories. You will manage the content of Louis Vuitton’s website, ensuring it reflects the brand’s marketing, communications, and merchandising initiatives to provide clients with a digital experience consistent with the brand's exceptional standards.
Responsibilities- Collaborate with Digital and Merchandising teams to establish sales targets and strategies.
- Manage product launches and support key priorities within the LVA Zone by coordinating allocation needs, launch tools, and initial performance feedback.
- Partner with Category Merchandising teams to develop strategy for visual merchandising on LV.com.
- Analyze and report on product performance and total web business.
- Engage in buying sessions held in Paris HQ, curating seasonal collections for LVA Digital.
- Lead Differentiated Selling in partnership with Merchandising, Digital Marketing, Data & Insights, and Supply Chain.
- Conduct routine website analysis to ensure product is properly organized and showcased.
- Liaise with Central e-Merch team to drive global strategy and ensure accurate delivery of product assets.
- Manage online launch plans for local e-Merch team to support key product initiatives.
- Oversee day-to-day website updates completed in the Content Management System.
- Act as the key contact with all zone merchandising and supply chain teams.
- Identify sales volume and category opportunities, making recommendations regarding optimization of product offer.
- Conduct weekly, monthly, and ad hoc business reporting to provide continuous insights into business strengths and opportunities.
- Drive campaign planning for commercial periods.
- Partner with Digital Performance to build sales projections and track user experience and e-Merch analytics.
- Oversee the growth and development of direct reports.
- Drive content strategy and publication, including homepage and animations.
- Manage digital store location management on LouisVuitton.com and external partner sites.
- Spearhead innovative e-commerce integrations from a local perspective.
Requirements- 10+ years of experience in digital site merchandising and production.
- Experience with online content management systems.
- Solution-oriented, strategic thinker with proven experience driving positive business results across digital marketing campaigns.
- Analytical skills with commercial insights, data analysis, and reporting.
- Microsoft Office proficiency (Excel, Word, PPT).
- Sensibility for luxury products and fashion, understanding of luxury codes.
- Exceptional attention to detail with ability to adapt to changing priorities.
- Working knowledge of interactive design and web usability.
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