Senior Manager - Public Relations

As a Senior Manager of Public Relations at Panerai in New York City, you will be a key member of the Marketing & Communications team, responsible for driving PR strategy and enhancing brand equity for luxury timepieces. You will work closely with global teams to align PR efforts with brand objectives and ensure superior editorial coverage.

• Drive and secure superior editorial coverage across print and digital outlets to enhance brand awareness and equity.
• Cultivate relationships with editors, stylists, and publicists across various sectors.
• Oversee PR efforts including product launches, events, and partnerships.
• Manage media inquiries and sample trafficking for editorial placements.
• Collaborate with global market teams to align PR communications.
• Develop press stories and pitches aligned with brand calendars.
• Track industry trends and opportunities for celebrity dressing and events.
• Lead local celebrity and influencer relationships for brand amplification.
• Mentor and manage a direct report, overseeing daily tasks.
• Manage PR budget and prepare strategy presentations for senior management.
• Systematic reporting on coverage and competitive analysis.
• Manage external vendors and partners on a project basis.
• Drive cross-functional collaboration within the organization.

• Bachelor’s degree required.
• 8+ years of relevant public relations experience in luxury retail.
• Strong relationships with consumer, luxury, fashion, and lifestyle press.
• Proven results in premium coverage and familiarity with DMR.
• Excellent communication, writing, and project management skills.
• Entrepreneurial spirit with initiative and accountability.
• Ability to manage multiple priorities in a fast-paced environment.
• Team player with collaborative mindset and influential skills.
• Passion for luxury and media landscape, engaged with industry trends.
• Proficiency with SAP, Microsoft Office Suite, and PR tools.