Senior Manager of Brand Marketing

As a Senior Manager of Brand Marketing, you will play a pivotal role in shaping and executing strategic brand marketing initiatives for KREWE. Reporting directly to the VP of Brand Marketing, you will manage go-to-market strategies, oversee organic social channels, and drive brand marketing KPIs to support business growth.

• Manage go-to-market processes for brand campaigns, product launches, and sales events, collaborating with cross-functional partners.
• Lead organic social strategy, establish KPIs, and provide performance reports with actionable insights.
• Collaborate with product development and creative teams to ensure cohesive brand messaging.
• Oversee copywriting and improve brand voice and positioning.
• Guide the development of creative assets across the consumer journey.
• Identify new market opportunities and create actionable strategies.
• Develop and execute comprehensive brand marketing strategies to increase brand awareness and customer acquisition.
• Manage and mentor a team, providing guidance and professional development.

• 7+ years of brand marketing experience at a fast-growing consumer brand.
• 2+ years of team management experience.
• Strong balance of creativity and strategic decision-making skills.
• Expertise in organic social marketing and paid social fluency.
• Excellent cross-functional leadership and communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Goal-oriented and thrives under pressure.