Senior Manager of Digital Marketing

Overview

Join a leading fashion company renowned for its innovative designs and high-quality womenswear. This role focuses on driving the digital marketing strategy to enhance brand presence and achieve commercial growth. The Senior Manager of Digital Marketing will play a pivotal role in shaping and executing comprehensive digital campaigns. You will collaborate closely with creative and marketing teams to ensure cohesive and impactful brand messaging.

Responsibilities

• Partner directly with or report to the VP of E-commerce to align digital marketing strategies with business objectives.
• Manage and optimize paid search, paid social, SEO, Google Ads, and other digital marketing programs to drive brand awareness and commercial results.
• Transition digital marketing activities from external agencies to in-house teams, ensuring seamless execution and efficiency.
• Oversee the strategy, execution, and analysis of the digital advertising budget, ensuring effective allocation and ROI.
  
• Collaborate with in-house creative and marketing teams to develop aligned and cohesive campaign strategies.

Requirements

• Approximately 10 years of experience in digital marketing with a proven track record of delivering ROI on significant ad spend.
• Strong strategic skills with the ability to develop and implement comprehensive digital marketing plans.
• Experience managing a range of digital advertising budgets
  
• In-depth knowledge of paid search, paid social, SEO, Google Ads, and other digital marketing channels.
• Excellent leadership and team collaboration skills, with the ability to work closely with creative and marketing teams.
• Demonstrated ability to transition and in-source marketing activities from external agencies effectively.