Summary
Develop and implement social content strategies across digital channels, supporting sports partnerships, corporate brand moments, and marketing activations. Lead strategic planning to grow audience engagement, brand affinity, and business impact across global channels.
Responsibilities
- Develop and execute social content strategies and publishing plans for sports partnerships, brand messaging, product launches, and campaigns.
- Plan social coverage of major sports and cultural moments, from pre-campaign planning through publishing and post-campaign analysis.
- Partner with marketing, creative, communications, partnerships, regional, and other cross-functional teams to deliver cohesive storytelling.
- Monitor social platforms, trends, consumer behavior, and performance; use insights to optimize content and recommend future strategies.
- Maintain content calendars, oversee quality and brand consistency across global channels, and define success metrics.
Requirements
- At least 5 years of experience in social media, content strategy, or digital marketing; fashion or sports experience preferred.
- Experience developing content strategies for large-scale campaigns, tentpole events, or brand activations.
- Strong understanding of social platforms, audience behavior, emerging trends, and analytics tools.
- Excellent communication, presentation, project management, organizational, and stakeholder partnership skills.
- Ability to translate business objectives into measurable strategies and collaborate across global teams.
