SummaryThe Specialist, Brand Marketing at Holt Renfrew will support the Brand Marketing Manager in developing and executing strategic marketing campaigns and programs. This role ensures complete integration across all channels, aligning with the company’s overall goals.
Responsibilities- Support the development and execution of seasonal campaigns and marketing programs in partnership with the Brand Marketing Manager.
- Collaborate with marketing, retail, and product teams to ensure 360° integration across all touchpoints.
- Own campaign briefing for creative and communications teams, ensuring alignment with campaign objectives.
- Contribute to strategic planning by identifying insights from consumer, cultural, competitive, and communications trends.
- Build and maintain strong relationships with internal stakeholders to drive effective campaign execution.
- Prepare and manage campaign decks, proposals, and presentation materials.
- Lead post-campaign analysis and manage marketing invoicing and financial tracking.
- Oversee the coordination and implementation of project plans, including timelines and performance metrics.
- Contribute to the development of innovative campaigns that showcase Holt Renfrew’s brands.
- Stay informed on market and industry trends to identify new opportunities.
- Support the creation of ideas that drive traffic and sales across in-store and digital channels.
- Identify and recommend improvements to processes, tools, and team performance.
Requirements- Bachelor’s degree in marketing, communications, business, or a related field.
- 3-4 years post-university work experience in marketing, strategy, project and/or account management.
- Demonstrated leadership and influencing skills.
- Excellent interpersonal skills and ability to act as both a leader and an individual contributor.
- Proficient in project management with the ability to juggle multiple priorities.
- Confident and effective communication and interpersonal skills.
- Adaptable and comfortable with ambiguity and change.
- Highly service-oriented with exceptional organizational skills.
- Deep interest in fashion, arts, and culture.
- Proficient in Microsoft Office Suite and experienced in creating engaging presentation decks.
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