SummaryAs a Specialist in Campaign Operations at Chanel, you will support the development and execution of email marketing campaigns within the Digital and Client Experience organization. This role involves orchestrating cross-divisional campaign planning, ensuring seamless execution, and optimizing engagement through data-driven insights. You will play a pivotal part in delivering exceptional client experiences.
Responsibilities- Assist in planning and executing end-to-end email marketing campaigns.
- Collaborate with Campaign Manager on planning and strategy of cross-divisional email calendar.
- Serve as key liaison for email marketing campaigns, ensuring assets are received and campaigns are launched on schedule.
- Create and manage brief process with Artistic Direction, internal teams, and vendors.
- Manage email routing and approval of deliverables within respective teams in time for deployment deadlines.
- Manage builds and Quality Assurance (QA) in collaboration with vendors, Tech, and Digital & Customer Experience (CX).
- Ensure accurate rendering, functionality, landing experience, and tracking parameters.
- Handle segmentation files and Email Service Provider (ESP) submissions.
- Execute on A/B testing plans and implement dynamic elements to enhance engagement.
- Track project roadmaps, capture meeting minutes, document requirements, and proactively manage timelines.
- Communicate shifts and/or risks to key stakeholders and support alternative solutioning.
- Support quarterly and monthly reporting to provide insights and recommendations.
- Analyze success of past campaigns to optimize future strategies.
- Manage ad-hoc requests for performance recaps in support of campaigns, collections, shows, etc.
- Partner closely with Digital and CX, Marketing, Client intelligence, and global counterparts to identify areas of opportunity and synergies.
- Support day-to-day vendor relationships and our business within vendor scope, including project management, reporting and analytics, billing, and invoicing.
Requirements- Minimum of 2 years' experience leading campaign operations, CRM, and digital email marketing.
- Relevant experience in CRM and Email Marketing; hands-on experience with Salesforce Marketing Cloud is a plus.
- Exceptional organizational and project management skills, with the ability to juggle multiple projects and meet deadlines effectively.
- Advanced proficiency in Excel, including VLOOKUP, pivot tables, and data analysis.
- A detail-oriented approach, with strong critical thinking and problem-solving skills.
- Ability to build strong cross-functional relationships and partner with global divisions, local business stakeholders, Tech, Artistic Direction, and Digital and CX team.
- Ability to multi-task and work on multiple campaigns simultaneously.
- Skilled at balancing competing priorities and meeting tight deadlines.
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