Summary
Specialist responsible for executing personalization and A/B testing initiatives on Chanel.com, ensuring accurate delivery and ongoing program health. This hands-on role manages day-to-day programming in the experience management tool, conducts rigorous QA, and partners cross-functionally with Digital, Tech, Artistic Direction, Client Experience, and Data teams. The role is based in New York City with a minimum in-office presence required.
Responsibilities
- Implement personalization and testing experiences in the experience management platform and coordinate with third-party vendors and internal stakeholders.
- Ensure timely, accurate launches by submitting asset requests, creating IT tickets, and documenting user journeys and workflows.
- Set up audience, content, behavior targeting, test types, KPIs, and custom events; troubleshoot tagging and technical dependencies with Tech partners.
- Perform final user acceptance testing and production QA across browsers and devices; monitor live experiences and maintain trackers and documentation.
- Analyze test and experience performance, compile results, and contribute to retrospectives and process improvements.
Requirements
- Minimum 3 years of experience in digital personalization and/or A/B testing with hands-on use of a personalization/testing platform (Monetate or similar).
- Technical aptitude with conceptual understanding of HTML, CSS, and JavaScript to enable effective QA and collaboration with engineering partners.
- Experience with Google Analytics and familiarity with analytics tools; strong organizational skills and experience managing trackers and documentation.
- Bachelor’s degree or equivalent experience and ability to work on-site in Midtown Manhattan at least three days per week.
