Summary
Senior digital marketing specialist responsible for owning and scaling marketing product feed infrastructure across paid media and marketing platforms. The role manages product feed operations, schema mapping, governance, and cross functional partnerships to ensure feed quality and performance across enterprise and retail media initiatives.
Responsibilities
- Own marketing product feed strategy and execution across media platforms including Google, Salesforce, Meta, TikTok, and Pinterest
- Maintain product taxonomy attribute mapping and data transformation rules to meet channel requirements
- Partner with Product and Engineering to manage and maintain a marketing wide product feed system
- Establish and enforce governance for feed rules including suppressions transformations and custom fields
- Intake prioritize and implement feed related requests from media brand merchandising and other stakeholders
- Monitor feed quality freshness and error rates across platforms
- Troubleshoot feed issues and identify opportunities to improve data accuracy and performance
- Maintain and optimize product catalogs within media platforms to support campaigns
- Stay current on platform feed requirements best practices and policy changes
Requirements
- 4+ years of experience in product feeds marketing technology media enablement or ecommerce operations
- Hands on experience with Feedonomics or similar feed management platforms
- Strong understanding of media ecosystems and how product feeds power performance
- Experience managing complex data rules transformations and governance frameworks
- Proven ability to work cross functionally with Product Engineering and Marketing teams
- Familiarity with PIMs DAMs or commerce platforms preferred
- SQL JSON RegEx or other data manipulation experience a plus
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