Sr Manager Brand Activations - West

Ralph Lauren is seeking a dynamic and seasoned Sr. Manager, Brand Activations (West) to manage the development and strategic execution of marketing initiatives across the West region with a focus on Los Angeles, CA. This role involves driving qualified traffic to RLS throughout the region, leveraging a vast knowledge of the greater Los Angeles area. The position is remote, based on the West Coast, and requires travel for on-site support.

• Develop and execute a comprehensive regional marketing strategy aligning with national and global brand initiatives.
• Drive development of new customer acquisition and high-net-worth individual strategies.
• Execute retail activations, client experiences, localized brand partnerships, and PR opportunities.
• Identify high-potential regional brand partnerships to amplify brand visibility.
• Manage logistics, including vendor procurement, partnership agreements, and event coordination.
• Oversee onsite coordination for events, including setup and breakdown.
• Prepare sales analysis recaps and monitor online and offline exposure post-events.
• Analyze regional market insights to inform strategy and optimize performance.
• Serve as the primary retail marketing contact for the West Coast region.

• 5+ years of management experience in retail field and stores.
• Bachelor’s degree from a four-year college or equivalent.
• Luxury brand store and event experience required.
• Proficiency in Word, Excel, PowerPoint, and Outlook.
• Strong organizational and detail-oriented skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent interpersonal, written, verbal, and presentation skills.