VP, Customer Engagement

Summary

The VP of Customer Engagement will lead Bloomingdale's Loyallist program, co-brand strategy, and CRM and lifecycle marketing. The role will use customer data and analytics to grow retention, spend, and lifetime value while elevating the member experience.

Responsibilities

• Own Loyallist strategy, program design, enrollment, member experience, and long-term evolution.
• Lead co-brand cardholder engagement and integrate credit benefits with Loyallist.
• Own CRM strategy across email, SMS, push, and direct mail, including lifecycle journeys and promotional discipline.
• Advance personalization and activate customer data in partnership with analytics and customer strategy teams.
• Collaborate across marketing, digital, merchandising, and stores to strengthen customer engagement.

Requirements

• 10+ years of experience in loyalty, CRM, or customer engagement leadership, with direct ownership of a significant program or function.
• Deep knowledge of loyalty program design, economics, lifecycle marketing, and co-brand credit relationships.
• Strong analytical skills, including LTV modeling, segmentation, and measuring program impact.
• Experience activating first-party data and customer data platforms for personalized marketing.
• Retail or luxury consumer experience preferred; able to influence across a matrixed organization.