SummaryAs the VP of Digital at KREWE, you will be a key player in managing the digital customer journey and growing the e-commerce revenue channel. Based in our New York Headquarters, you will lead a talented team to deliver a cohesive customer experience across all digital touchpoints.
Responsibilities- Oversee and manage the Ecommerce team, aligning goals with company priorities.
- Plan and execute sales performance via digital channels, setting revenue and profitability goals.
- Define communication strategies for key customer segments and manage funnel stages to improve conversion rates.
- Coordinate promotional, retention, social, e-merchandising, and influencer marketing teams for e-commerce campaigns.
- Direct performance marketing with a focus on customer acquisition through various paid media channels.
- Establish marketing attribution infrastructure and analyze key KPIs for optimization.
- Collaborate with in-person and wholesale channels to drive store traffic and awareness.
- Be the subject matter expert for e-commerce and direct-to-consumer strategies.
Requirements- 10+ years of direct-to-consumer e-commerce experience.
- 5+ years of team leadership experience.
- Strong leadership skills with the ability to mobilize teams and projects.
- Excellent analytical skills for data-driven decision-making.
- In-depth knowledge of eCommerce platforms and digital marketing tools.
- Understanding of SEO, SEM, and attribution models.
- Experience with multi-country e-commerce sales and current fashion advertising trends.
- Self-sufficient in organizing and managing multiple projects.
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