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Brobston Group is the #1 source for luxury fashion, jewelry, beauty, and home décor jobs in North America. We specialize in retail, corporate, and executive consulting roles. We offer both hands-on recruiting services and tailored job posting services to luxury brands and retailers. Brobston Group was founded by William Brobston in 2017 and is based in New York City.

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  • Vice President of Ecommerce
Confidential Company
Confidential Company

Vice President of Ecommerce

Type
Full time
Industry
Contemporary Watches and Jewelry
Location
New York, NY
Category
Digital Marketing, eCommerce
Remote
Not Remote
Seniority
Vice President

Jobs inner cover
Jobs inner cover

Summary

Confidential Company

Vice President of Ecommerce

Type
Full time
Industry
Contemporary Watches and Jewelry
Location
New York, NY
Category
Digital Marketing, eCommerce
Remote
Not Remote
Seniority
Vice President

Application Type

In-House

Brobston Group is managing the hiring process. Our team screens all applicants and coaches you through the interview process.

Job Description

Overview

A mission-driven, digital-first fine jewelry brand is reshaping the traditional diamond industry and leading the Lab-Grown Diamond (LGD) segment with innovative product and in-house technology. The Vice President, eCommerce owns the global DTC eCommerce business and P&L, setting strategy and leading execution across site experience, product & engineering for commerce, onsite merchandising, and lifecycle/retention. This leader will drive conversion, AOV, LTV, and profitability while partnering closely with Growth/Performance Marketing on acquisition and demand generation. The role demands a data-driven, product-minded operator who has scaled high-consideration DTC eCommerce in fast-growth environments.

Responsibilities

Strategy & P&L
  • Own the eCommerce P&L (revenue, gross margin, variable costs, contribution profit); set annual and quarterly plans, forecasts, and KPI targets across conversion, AOV, LTV, CAC/LTV, returns, and contribution margin.
  • Develop the multi-year eCommerce strategy and roadmap covering platform evolution, international expansion, and omnichannel integrations (appointments, showroom, retail partners as applicable).
Site Experience (UX/UI) & Product
  • Lead end-to-end UX/UI and product strategy for eCommerce: discovery, navigation, PDPs, education/configurators for high-consideration purchases, cart, checkout, payments, financing, and post-purchase.
  • Establish a rigorous experimentation program (A/B and multivariate) to drive CRO; maintain a high-impact backlog focused on funnel friction, speed, and trust.
  • Ensure accessibility (WCAG), mobile-first design, localization, and international UX best practices.
Technology & Development
  • Manage and grow a cross-functional development team (front-end, back-end, QA/automation) and partner engineers; institute strong product rituals (intake, prioritization, sprint planning, release/change management).
  • Own site performance, uptime, and security with infrastructure/DevOps; drive Core Web Vitals, page speed, and resilience.
  • Oversee integrations for payments, tax, fraud, OMS/ERP, CRM/CDP, analytics, personalization, search, reviews/UGC, and customer service platforms.
Retention & Lifecycle Marketing
  • Lead retention marketing across CRM, email, SMS, push, loyalty, referrals, and onsite personalization; build automated journeys from education and consideration to purchase and repeat.
  • Partner with CX to elevate post-purchase communications, care/repair flows, appointment reminders, and review requests to increase LTV and advocacy.
Merchandising & Onsite Trading
  • Direct onsite merchandising, search & browse, recommendations, content strategy, and promotional mechanics to optimize category performance, inventory turns, and margin.
  • Collaborate with Product, Planning, and Operations on launches, lead-time visibility, and availability messaging.
Growth/Performance Collaboration
  • Collaborate tightly with Growth/Performance Marketing on demand generation and media mix; align on KPIs, attribution, landing experiences, and first-party data strategy to improve CAC/LTV.
  • Inform creative and content needs to support high-consideration purchase education across channels.
Leadership & Budgeting
  • Build, mentor, and retain a high-performing team of developers, UX/UI designers, product managers, eCommerce merchandisers, and growth analysts.
  • Lead annual budget planning and in-year allocation across technology, tools, experimentation, and retention programs to maximize ROI.
Requirements
  • 10+ years of eCommerce leadership with 5+ years managing cross-functional product/UX and engineering teams; proven success owning an eCommerce P&L at scale.
  • Track record growing high-ticket or high-consideration DTC categories (e.g., luxury, jewelry/bridal, automotive, furniture) with long purchase cycles and white-glove CX.
  • Deep expertise in CRO, UX research/design, personalization, and lifecycle/CRM (email/SMS/push/loyalty), including rigorous experimentation programs.
  • Strong technical fluency across modern commerce stacks (headless or major platforms), integrations (payments, tax, fraud, OMS/ERP, CDP/CRM), and web performance/security best practices.
  • Advanced analytics skills and tooling familiarity (e.g., GA4, Segment, Mixpanel/Amplitude, Looker, testing platforms, heat-mapping/session replay).
  • Demonstrated ability to partner with Growth/Performance Marketing to align acquisition with on-site conversion and retention to improve CAC/LTV.
  • Exceptional leadership, communication, and program management; comfortable operating from strategy to hands-on execution in a fast-paced environment.
  • Entrepreneurial, resourceful, and outcomes-driven with a bias for clarity, speed, and measurable impact.


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