SummaryThe Vice President of Marketing and E-Commerce is responsible for leading the strategic direction and execution of all marketing and e-commerce initiatives to drive brand growth, client engagement, and revenue. This role ensures a cohesive luxury brand experience across all channels, oversees digital and traditional marketing efforts, and fosters cross-functional collaboration to optimize performance. Through innovative leadership and data-driven decision-making, the VP of Marketing enhances the company’s market position and delivers measurable business results.
Responsibilities- Develop and execute comprehensive marketing and e-commerce strategies aligned with business goals.
- Oversee the maintenance of a strong, luxury brand identity across all channels.
- Manage communications with target audiences through various channels, including e-commerce and social media.
- Lead digital marketing initiatives including website optimization and SEO.
- Lead and develop a high-performing marketing and e-commerce team.
- Oversee marketing and e-commerce budgets to maximize ROI.
- Maintain KPIs and track marketing and e-commerce performance.
- Collaborate with other departments to ensure alignment and a client-centric approach.
- Lead online marketing efforts, including SEO and PPC advertising.
- Analyze sales data and implement strategies to optimize online sales conversion rates.
- Collaborate with IT teams to implement appropriate e-commerce platforms and technologies.
- Ensure compliance with data protection and online security regulations.
- Drive online sales and revenue through effective e-commerce strategies.
- Oversee the design and user experience of the e-commerce website.
- Track and analyze KPIs related to marketing and e-commerce performance.
Requirements- 10-15 years of luxury marketing and e-commerce experience.
- Proven ability to lead and motivate an omni-channel team.
- In-depth knowledge of marketing and e-commerce platforms and technologies.
- Strong understanding of market trends and consumer behavior.
- Understanding of marketing and e-commerce budgets and financial performance.
- Strong communication and presentation skills.
- Bachelor's in marketing or a related field; MBA preferred.
- Experience with CRMs, CMSs, and data mining software.
- Shopify experience strongly preferred.
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