SummaryAs a Yield Manager at Nordstrom Media Network, you will play a pivotal role in maximizing advertising revenues through strategic inventory and demand management. You will be responsible for forecasting inventory, developing pricing strategies, and ensuring the long-term growth of the network.
Responsibilities- Forecast ad inventory supply and demand.
- Develop pricing and bundling strategies to maximize revenue.
- Build P&L forecast based on inventory forecast and expected sell-through rates.
- Identify and evaluate new inventory opportunities.
- Collaborate with sales, ad operations, product, analytics, and finance teams.
- Monitor ad pacing, sell-through, and at-risk demand.
- Analyze ad performance and adjust strategies.
- Conduct regular performance reviews by channel and category.
- Own inventory processes, data, and reporting.
- Set requirements for inventory workflows to drive automation.
- Collaborate with analytics to build dashboards for performance review.
- Lead pricing discussions and implement updates into forecasting.
- Enhance performance monitoring and establish alerting processes.
Requirements- Minimum of 7 years in publisher-side inventory management.
- 3 years in a retail media network.
- Strong proficiency in Excel and data visualization tools.
- Experience using publisher platforms like Google Ad Manager and Criteo.
- Deep understanding of the retail media landscape.
- Experience setting pricing for ad products and inventory.
- Proven ability to communicate future plans to leaders.
- Ability to make thoughtful decisions quickly.
- Operate with urgency and embrace change.
- Comfortable with setting and achieving lofty goals.
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