Creed is a Paris-based luxury fragrance house that traces its heritage to 1760, when, by the house's own account, James Henry Creed established a tailoring business in London that later turned to scent. Its modern identity was shaped by Olivier Creed, who grew the house into an international name alongside his son Erwin, with signatures such as Green Irish Tweed, Silver Mountain Water, Millésime Impérial and Aventus. Launched in 2010 to mark the house's 250th anniversary, Aventus became Creed's best-selling fragrance and a d...
