Area Sales Manager - Mid-Atlantic

As an Area Sales Manager at TAG Heuer, you will be responsible for developing the North America wholesale business by building long-term relationships with retailers and key partners. Your focus will be on increasing market share, driving merchandising excellence, and improving assortment potential to achieve sell-out objectives.

• Develop and implement sales targets and strategies for sell-in and sell-out.
• Analyze market trends and competitive landscape to identify opportunities and threats.
• Optimize brand distribution and recommend account openings and closures.
• Build strong relationships with customers to drive sell-out in all doors.
• Lead commercial negotiations and ensure compliance with corporate standards.
• Implement co-op marketing plans and ensure consistent online brand presence.
• Support customers in implementing merchandising plans and maintaining brand standards.
• Consult with retailers to define product assortments and manage inventory efficiently.
• Deliver product knowledge training to sales associates and ensure brand ambassador engagement.

• 5+ years of wholesale experience.
• Bachelor’s degree or equivalent experience preferred.
• Excellent written communication and data analysis skills.
• Ability to manage multiple tasks and priorities with attention to detail.
• Entrepreneurial spirit and self-reliant work habits.
• Proficiency in MS Office applications.
• Willingness to travel domestically approximately 40% of the time.