Summary
The Assistant Store Manager is responsible for driving sales performance and daily execution of the store while supporting the Store Director in delivering a consistent luxury customer experience. The role focuses on coaching and developing the sales team, implementing Retail Excellence standards, and ensuring operational excellence. When the Store Director is absent, the Assistant Store Manager oversees all store activities and ensures objectives are met.
Responsibilities
- Drive and maximize sales performance to achieve daily and weekly targets through planning and strong floor presence
- Lead daily morning meetings and provide coaching and feedback to store staff aligned with Retail Excellence guidelines
- Support selling team development through qualitative and quantitative feedback and identify internal talent
- Drive clienteling initiatives and ensure consistent use of CRM tools to deliver high-quality customer service
- Act as a point of reference for onboarding, best practices, and day-to-day issue resolution
- Analyze sales results and KPIs with the Store Director and support execution of action plans
- Ensure appropriate floor coverage, zoning, delegation of responsibilities, and monitoring of results
- Maintain product knowledge and support training initiatives for seasonal collections
- Support omnichannel and e-commerce activities and partner with colleagues on stock management and tailoring operations
Requirements
- Bachelor’s degree preferred
- Minimum of 5 years of experience in luxury retail, ideally in a boutique environment
- At least 2 years of people management or team leadership experience
- Fluent in English; additional languages a plus
- Strong commercial awareness and business acumen
- Customer-centric mindset with proactive and entrepreneurial approach
- Proven coaching and people development skills
- Excellent verbal and written communication, planning, organization, and time-management abilities
- Proficient in Microsoft Office and retail systems; flexible to work retail schedules including weekends and holidays
