SummaryThe Assistant Store Manager plays a crucial role in promoting the boutique's growth and brand image within the local market. They ensure optimal operational and merchandising standards, motivate the sales team, and act as the brand's representative in the Store Director's absence.
Responsibilities- Lead the crafting and implementation of strategies to attain sales targets.
- Identify and cultivate High Net Worth Individual (HNWI) sales and track related metrics.
- Monitor sales team KPIs, providing strategic interventions to achieve targets.
- Enhance sales techniques and actively lead on the sales floor through guidance, client engagement, and events.
- Stay updated with industry trends and the competition to seize sales opportunities.
- Uphold Visual Merchandising (VM) based on brand vision and critical control points (KCPs).
- Train the sales team in leveraging CRM tools for sustained repeat business.
- Direct, inspire, and hold the sales team accountable for achieving KPIs and enhancing client relations.
- Regularly evaluate and provide feedback to the sales team on client interactions.
- Collaborate with HR to foster career growth and ensure the sales team is prepared for future roles.
Requirements- Minimum of 5 years in a comparable role, ideally in the luxury retail sector.
- Experience in High Jewelry and Watches sales is advantageous.
- Demonstrated strategic agility and an aptitude for leading and inspiring teams.
- A proven record of achieving exceptional business results.
- Ability to strategize, make rapid decisions, and implement practical business actions.
- Strong managerial background with a focus on nurturing and empowering diverse teams.
- In-depth understanding of the local retail market.
- Proficiency in merchandising techniques.
- Familiarity with retail software like Beanstore, Salesforce, and SAP.
- Flexibility to work evenings, weekends, and holidays when necessary.
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