Associate Director Public Relations And Communications

Summary

Lead and execute high-impact public relations and communications strategy to elevate the brand as a premier American luxury jewelry house. Oversee earned media, manage internal and external PR teams and agencies, and collaborate cross-functionally to drive brand storytelling, cultural relevance, and sales.

Responsibilities

• Develop and execute comprehensive earned media strategy across channels and platforms.
• Oversee day-to-day press outreach and media relations to secure high-quality placements.
• Manage and mentor internal PR team and external PR agencies to align with brand objectives.
• Drive strategic storytelling moments that reinforce brand equity and cultural relevance.
• Lead PR initiatives supporting 360 marketing activations and collaborate with channel partners.
• Build relationships with media, social, events, marketing strategy, and internal stakeholders.
• Monitor campaign performance and optimize strategies to achieve KPIs.
• Track earned media value and provide insights and recommendations to senior leadership.
• Ensure PR efforts reflect the brand’s heritage, craftsmanship, and New York origins.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA a plus.
• 6 years minimum experience in public relations and communications within luxury or fashion.
• Proven success securing top-tier press coverage and managing high-profile relationships.
• Expertise in earned media ecosystem, influencer marketing, and celebrity relations.
• Experience leading and mentoring PR teams and managing agencies.
• Proficiency with media and social analytics tools and digital marketing strategies.
• Strong project management, negotiation, and communication skills.
• Data-driven mindset with ability to analyze performance metrics.