SummaryGuerlain is seeking a dynamic and experienced Director of Public Relations and Influence to lead our PR and influencer marketing strategy. This role is pivotal in shaping our brand narrative, enhancing our reputation, and driving engagement across various channels. The ideal candidate will be a strategic thinker, an exceptional communicator, and a proven leader with a strong track record of building and executing successful PR and influencer programs.
Responsibilities- Develop and implement comprehensive PR and influencer marketing strategies aligned with overall business objectives.
- Cultivate and maintain strong relationships with key media contacts, securing positive coverage across relevant publications and platforms.
- Identify, vet, and manage relationships with key influencers to amplify brand messaging and reach target audiences.
- Oversee the creation of compelling press releases, media kits, blog posts, and other content to support PR and influencer initiatives.
- Plan and execute press conferences, media events, and influencer activations to generate buzz and drive engagement.
- Develop and implement crisis communication plans to protect the company's reputation in times of need.
- Track and analyze the performance of PR and influencer campaigns, providing regular reports and insights to optimize future efforts.
- Manage the PR and influencer marketing budget, ensuring efficient allocation of resources.
- Lead and mentor a team of PR and influencer marketing professionals, fostering a collaborative and high-performing environment.
- Stay up-to-date on industry trends, emerging technologies, and best practices in PR and influencer marketing.
Requirements- 8+ years of experience in public relations and/or influencer marketing, with increasing levels of responsibility.
- Proven track record of developing and executing successful PR and influencer campaigns.
- Strong media relations skills and established relationships with key media contacts in the US.
- Excellent written and verbal communication skills.
- Experience with social media marketing and analytics.
- Strong leadership and team management skills.
- Ability to think strategically and execute tactically.
- Experience managing budgets and tracking ROI.
- Ability to work in a fast-paced, dynamic environment.
- Experience in Beauty / Luxury environments preferred.
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