Brand Communication Manager

As a Brand Communication Manager at A. Lange & Söhne in New York, you will be responsible for curating the brand's positioning in the Americas. You will design and implement media strategies that align with company marketing objectives and lead content creation across all media channels targeted by the Americas marketing team.

• Lead the Americas media strategy for digital, social, print, and OOH channels.
• Build local communication campaigns for product launches, boutique openings, and other market initiatives.
• Maximize brand presence and share of voice on various channels and among target audiences.
• Plan, validate, execute, and measure media strategic plans in collaboration with the media agency.
• Create, brief, and implement media campaigns to drive brand awareness and customer engagement.
• Leverage PR editorial and media relations to develop integrated marketing strategies.
• Lead production of content creation consistent with global campaigns and market strategies.
• Build strategic paid and owned social media campaigns and coordinate content across platforms.
• Collaborate with HQ teams to ensure global brand consistency and market advocacy.
• Assist external retail partners to maximize brand visibility at Point of Sales.
• Coordinate regional content on the company global website and ensure partner websites follow brand guidelines.

• 3-5 years of experience in media management, brand marketing, or advertising.
• Bachelor’s degree required; master’s degree a plus.
• Expertise in managing marketing campaigns and media planning.
• Ability to manage third-party art direction and graphic design.
• Track record in activating social media channels.
• Demonstrated excellence in presentation writing.
• Expert knowledge of PowerPoint/Keynote, Excel, and Word.
• In-depth knowledge of social media platforms, especially Instagram.
• Expertise in Adobe Creative Suite is a plus.
• Strong teamwork, respect, agility, and excellence skills.
• Ability to travel up to 25%.