Brand Image Manager

As a Brand Image Manager, you will impact sales and productivity of regional Ralph Lauren Retail Stores by maintaining the brand image through consistent brand communication and creative presentation. You will be responsible for managing the Ralph Lauren brand aesthetic and creating a memorable customer shopping experience through the execution and maintenance of rigs and interior/window displays.

• Manage the installation of all interior/window changeovers, including production of any interior sets, on-site prop handling, prop placement, and rigging.
• Identify and develop unique design specifications by door in keeping with established seasonal themes.
• Ensure that store interior sets are maintained daily, including repositioning mannequins, re-propping, re-merchandising, and sourcing alternative products for interior presentations.
• Manage the procurement and compilation of creative and aesthetic elements for windows, including wallpaper, paint, rugs, fabrics, lighting, and decorative prop elements.
• Research, identify, and utilize multiple vendors and resources for props and decorative elements.
• Conduct daily walkthroughs of locations, identifying opportunities to improve and maintain the overall aesthetic and creative appearance of the site.
• Plan and prep for the next installation or floor change in keeping with a rolling creative calendar.
• Manage checkbooks and ensure that all installations stay on budget.
• Communicate regularly with store line to ensure that creative needs dovetail.
• Stay connected to the Corporate Office via the Team Site, including updates to directives, showrooms, advertising, product deliveries, and buys.
• Participate in the timely updating of the Team Site, including window and interior photo review uploads and regional calendars.
• Report back to management on observations and insights from creative competition.

• Visual presentation and rigging experience, preferably in a luxury retail environment or equivalent.
• Ability to manage and travel to multiple store locations.
• Impactful 360 communication skills.
• Cross-functional partnership and teamwork abilities.
• Brand passion and consumer-focused mindset.