Brand Image Manager

Summary

The Brand Image Manager leads visual merchandising strategy and execution across a multi-market store district. This role partners with store, district, and Home Office teams to uphold brand standards, optimize product presentation, and strengthen the customer experience. The position also develops field talent and supports store projects, training, and operational continuity.

Responsibilities

• Develop seasonal floor plans, oversee floor set execution, and guide product placement and creative direction.
• Use store performance and customer behavior metrics to optimize visual merchandising and product storytelling.
• Partner with store teams and district leaders through market visits, coaching, training, and feedback.
• Coordinate visual best-practice sharing and communication between field and corporate teams.
• Mentor visual talent, support product launches, and contribute to remodels, openings, and pilot initiatives.

Requirements

• Strong visual merchandising and creative skills.
• Demonstrated leadership and ability to manage competing priorities.
• Ability to translate store KPI reporting into actionable merchandising recommendations.
• Proficiency in Microsoft Office Suite.
• Willingness to travel up to 50%.