Summary
The Brand Manager for Krug & Ruinart leads the U.S. execution of consumer-centric marketing strategy, translating global Maison priorities into local plans and high-touch activations. Reporting to the Brand Director, this hybrid NYC role manages brand programming, partnerships, CRM, and A&P deployment to drive volume, profit, and brand equity. The role requires close cross-functional collaboration to ensure cohesive 360° brand delivery across consumer and trade touchpoints.
Responsibilities
- Lead annual U.S. brand planning and translate global guidelines into local toolkits and launch plans.
- Direct 360° execution of brand moments, consumer activations, partnerships, and experiential programs.
- Manage CRM strategy, audience growth, engagement, and lifecycle touchpoints for the U.S. market.
- Oversee A&P budget planning, deployment, and performance management in collaboration with Finance and Commercial teams.
- Serve as primary operational contact with Maison teams, agencies, distributors, and partners to ensure aligned execution.
- Act as brand representative at trade events, media opportunities, and partner activations.
Requirements
- Bachelor's degree (MBA preferred) or equivalent experience.
- 5 - 8 years of brand marketing experience, preferably in luxury consumer goods or U.S. wines and spirits.
- Proven experience in planning and executing consumer engagement programs and managing multi-stakeholder projects.
- Strong budget management, analytical skills, and commercial acumen.
- Excellent written and verbal communication, presentation, and storytelling skills; senior executive presence.
- Proficiency in Microsoft Office (PowerPoint and Excel); Photoshop a plus; understanding of U.S. three-tier distribution helpful.
- Authorized to work in the United States on a full-time basis.
