Associate Manager, Brand Activation & Experiences

Summary

The Associate Manager, Brand Activation & Experiences supports the development and execution of brand activations and programming in the New York market, ensuring alignment with brand vision and luxury standards. This role owns the delivery of first-class experiences, coordinating production elements and third-party agencies to elevate the perception of Moët Hennessy brands and drive consumer pull. The Associate Manager reports activation outcomes and ROI to inform market best practices and collaborates cross-functionally with account owners, trade marketing, and brand teams.

Responsibilities

• Coordinate and execute regional brand events and local activations in line with brand standards
• Arrange venues, catering, entertainment and all event logistics
• Oversee third-party venue setup and day-of execution
• Confirm distributor fulfillment of product for activations
• Report program execution outcomes and ROI to Area Lead
• Provide local digital/social assets to accounts in partnership with the digital team
• Build and maintain relationships with distributor account managers, channel leads, and key accounts
• Support planning and logistics for Winemaker/Maison visits and non-premise local events
• Present on-site during activations to ensure seamless operations

Requirements

• Bachelor’s degree or relevant industry experience
• Minimum 3 years sales and/or marketing experience in wines & spirits, CPG, or retail with activation/event coordination experience
• Strong organizational, project management, communication, and presentation skills
• Ability to travel up to 30% and work occasional evenings or weekends
• Valid driver’s license and acceptable driving record; driving to support account visits is required
• Ability to lift up to 20 lbs and perform day-of event duties