Manager, Brand Marketing - Tribeca

Summary

The Manager, Brand Marketing will lead end-to-end go-to-market strategy for the Men’s category, translating brand strategy into campaign vision, content, and full-funnel execution across paid, owned, and earned channels. This hybrid role in Tribeca partners cross-functionally with Creative, eCommerce, Retail, Product, Media, and Analytics to drive brand equity and commercial performance. The role requires strong strategic, analytical, and storytelling capabilities with deep knowledge of the luxury men's consumer.

Responsibilities

• Develop and execute 360° campaign strategies for Men’s product launches and key business moments.
• Lead integrated campaign execution across media, social, site, CRM, retail, and visual touchpoints, managing timelines and deliverables.
• Create content strategies and briefs; partner with Creative to guide asset development and channel optimization.
• Provide strategic oversight of full-funnel media plans and collaborate with Media and Analytics on investment and performance alignment.
• Define KPIs, run test-and-learn initiatives, analyze performance, and deliver actionable insights and reporting.

Requirements

• 6+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods (6–8+ years preferred).
• Proven experience leading integrated campaigns and developing creative briefs.
• Strong understanding of full-funnel media strategy, performance marketing, and measurement frameworks.
• Demonstrated cross-functional leadership, project management skills, and the ability to translate strategy into execution.
• Deep understanding of the Men’s luxury consumer, competitive landscape, and category dynamics.