Brand Specialist

As a Brand Specialist, you will be responsible for driving growth in branded categories through various channels. You will achieve national sales goals by coordinating and training the sales team and engaging with customers to maximize sell-through opportunities.

• Develop and implement strategies to drive branded growth within the assigned geography.
• Execute business objectives by influencing Account Executives, IDD Sales Reps, and direct customer interactions.
• Serve as a technical expert in progressive, photochromic, and AR lens technology.
• Achieve national Brand group sales forecasts.
• Present and educate doctors at local workshops.
• Ensure compliance with territory and account planning activities to achieve regional sales goals.
• Assist in building key accounts business plans with the District Sales Manager and partners.
• Coach the sales team on the selling process to achieve regional sales goals.
• Complete reports and administrative duties accurately and timely.
• Travel 40-50% of the time.

• 3-5 years of outside sales experience with demonstrated sales results.
• Strong consultative selling and sophisticated presentation skills.
• Technical capability in lens, audiology, medical device, or tech space.
• Proven leadership, management, and communication skills.
• Proficiency in computer skills including Excel, PowerPoint, Word, and Outlook.
• Bachelor’s degree preferred.
• ABO Certification preferred.