SummaryThe Digital Site Merchandising Operations Assistant will support digital strategy and execution for a dedicated category of business sold through third-party retail partners in North America. This role will collaborate with the Senior Digital Strategy Manager to influence all touchpoints throughout the client journey from awareness to conversion, focusing on site experience and content. The Assistant will manage the creative asset workflow, building the foundation for all Ralph Lauren products sold through third-party retail partners.
Responsibilities- Act as the primary liaison between Ralph Lauren and all department store, specialty, and online pureplay accounts for product-level assets and site optimizations across US, Canada, and Mexico.
- Coordinate and track all phases of the asset creation process with internal Studio to ensure all relevant wholesale styles are captured and delivered on time.
- Complete consistent site audits to monitor account compliance with RL guidelines, reviewing all image and copy utilization and modification.
- Support content solutions such as fit guides, style guides, PDP alts and videos to solve business needs.
- Secure product knowledge, align on priorities, and partner with Senior Manager to advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews.
- Participate in regular working sessions with cross-functional partners in RL Sales and Marketing and account Buyers and Site Merchants.
- Analyze digital KPIs with focus on engagement and conversion in PDP and lower-funnel performance marketing reporting.
Requirements- Demonstrated interest in digital marketing, merchandising, and/or operations.
- Strong written & verbal communication skills and facility with Excel/Powerpoint.
- Excellent interpersonal skills, with strong, client-service approach.
- Ability to work independently and manage shifting priorities.
- Strong analytical and problem-solving skills.
- Detail-oriented, well-organized, and comfortable working with large amounts of data.
- Ability to thrive in a diverse, fast-paced, ever-changing environment.
- Prior experience at a large, matrixed, best-in-class retailer or brand preferred.
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